Kylie Minogue: The new face of Sloggi campaign
Chic and comfortable underwear? It is possible with Sloggi! Today, the lingerie brand presents its new ambassador – Pop icon Kylie Minogue.
Sloggi underwear has finally revealed that the face of their new campaign is non other than Kylie Minogue. Liberated and vivacious, the Australian pop star is fully consistent with the image that the brand wishes to convey.
At 46 years old, Kylie shows us that she has nothing to hide – or to envy the younger it-girls of the moment for, as she reveals her trim and sexy figure in the brand’s latest creations. With a perfect body, glowing face and lots of energy to spare – she is a definition of a bombshell for sure.
About the collaboration, Global Head of Brand at Sloggi, Roman Braun, says: “We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy. Her creativity and artistic independence have gained her millions of fans around the world, just like sloggi, which is one of the world’s top brief brands. And just like us, Ms Minogue is a truly free spirit – that’s why we look forward to joining forces with her for this exciting collaboration.”
While waiting for the full campaign visuals, take a look at the preview of the promotional film of this exciting new collaboration.
Aurélie BUHAGIAR
