Coach Pups: Ariana Grande’s puppy is the latest star of the campaign
updated the 6 October 2015 à 22:53
It looks like man’s best friend is quickly replacing traditional models – one Coach campaign at a time.
While Ariana Grande conquers the world of celebrity and entertainment, her pet puppy Toulouse takes over the world of fashion with her very own campaign for Coach. The Beagle-Chihuahua mix pup is the face of the American brand’s Coach Pups campaign, modeling the label’s new Ace bag from the Fall 2015 collection.
Styled by Karl Templer, the campaign sees Toulouse don her black name collar while giving the camera her best puppy pout. This isn’t the first dog to star in the campaign though. In fact, Ariana’s dog is the latest celebrity pup to follow in the paw prints of Lady Gaga’s pup Miss Asia Kinney and Miranda Kerr’s Frankie who both have Coach Pup campaigns, modeling the Explorer and Swagger bag respectively.
While Toulouse isn’t available for comment, her owner Ariana Grande spoke on her behalf saying: “I’m so excited to have Toulouse starring in the Coach Pups campaign and to partner with Coach in efforts to protect animals from cruelty and harm.”
To celebrate the Coach Pup campaign, Coach Singapore hosted a #CoachPups Instameet last Saturday where dog lovers and their furry companions gathered at Coach’s Wisma Atria flagship store. The cute doggies were given the superstar treatment with professional dog groomers at hand to style the furry creatures for their very own photoshoot.
It was a dog’s day indeed!
Karen George
