Feathers & Fortune: The Michael Kors 2017 Lunar New Year Campaign
With feathery imagery and a whole lot of red and gold, Michael Kors’ Lunar New Year campaign is set to stun.
Without preamble, the Michael Kors 2017 Lunar New Year campaign is a grand vision of quintessential ‘lucky’ colours red and gold. Celebrating the Year of the Rooster, the brand has released a set of luxe still images and a dedicated video prominently featuring brilliant plumes of hand-crafted feathers in a symbolic nod to this year’s zodiac sign.
The campaign highlights a curation of some fan favourites from MICHAEL Michael Kors in hues of red and gold, including the Selma Messenger, Ava Satchel, Mini Parker Watch, and a collection of accessories from the Jet Set Travel line. Ushering in some good fortune is a specially designed Year of the Rooster charm that would make a fitting addition to any handbag or set of keys. The campaign also includes a cardholder piece from Michael Kors Mens, which features an eye-catching rooster motif.
Flick through the gallery above for the full set of still campaign images, and be sure to watch the campaign video in all its feathery glory.
Angela Goh
Photos: Michael Kors
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