H&M reveals new collection in collaboration with pop sensation Zara Larsson
Look out – rising pop sensation Zara Larsson is releasing both her full-length album and a capsule collection with H&M.
Once known as the precocious 10-year-old with a powerhouse voice, Zara Larsson won the 2008 season of Talang, better known as ‘Sweden’s Got Talent’. Just last year, the Swedish singer-songwriter was named one of Time Magazine’s “30 Most Influential Teens of 2016”, making her breakthrough with hits such as Lush Life and Ain’t My Fault. With the release of her very first full-length album coming your way on 17 March, retailer H&M has partnered with her through their initiative to support and empower musical talent by launching an exclusive capsule collection, the lovechild of the collaboration between Larsson and H&M.
Zara Larsson had worked with H&M’s design team to produce this capsule collection, where she said: “I’m so happy to be working with H&M on this collaboration. I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you!” Larsson hopes to bring forth her personal style by blending edgy streetwear and glamorous stage wear, culminating in a highly fashionable collection.
The capsule collection will be available at H&M Orchard Building from 18 May.
Winnie Tan
Photos: H&M
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