First Peek: The much-anticipated KENZO x H&M design collaboration revealed

KENZO x H&M Collaboration
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Get a first peek into the hotly-anticipated KENZO x H&M collaboration, featuring supermodel Iman, Vietnamese rapper Suboi and Chance the Rapper.

Hot on its heels from its highly successful #HMBALMAINATION collaboration, H&M has teamed up with design house Kenzo in the hotly-anticipated KENZO x H&M collaboration.

H&M has just revealed its first campaign images featuring supermodel Iman, Chance the Rapper and Vietnamese rapper-songwriter Suboi. The campaign was shot by iconic fashion and music image maker, Jean-Paul Goude, in his signature hand-made cut-up style, with sliced up and reassembled prints that express the dynamic character of the collection.

The full campaign will feature seven leading personalities in fashion, music, arts and activism, with supermodel Iman, Chance the Rapper and Suboi being the first campaign ambassadors revealed. Accompanying the first revealed campaign images are also three short films by Swedish director Max Vitali, which features exclusive interviews with Chance, Iman and Suboi.

This new collection is the latest in line in a list of H&M’s successful, high-profile collaborations with major designers. Head up to the gallery for a first peek into the new KENZO x H&M campaign!

The full KENZO x H&M campaign will debut on 17 October, starring the complete campaign cast – Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.

The KENZO x H&M collection will be available at H&M Orchard Building and H&M ION Orchard from 3 November 2016.

Sarah Khan

Photos: H&M

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Marie France Asia, women's magazine