A Suit to Travel in: Paul Smith launches new FW 15 campaign
updated the 6 October 2015 à 22:28
A suit to travel in? More like a suit to do mind-blowing gymnastics to! Paul Smith’s latest campaign is majestic, elegant and athletic all at once, and we are loving it.
Paul Smith is bringing new meaning to the travel suit as they present uniquely dynamic tailoring at London collections for men. They are well-known for their wallets and shoes and suits, and also for their exclusivity – there are only two stores in the whole of Singapore by the way.
Their new campaign, ‘A Suit to Travel in’ is powerful and outstanding. You’ve seen designers use ballerinas but this is one of the first, if not the first time, a brand has used athletic gymnasts for their campaigns.
It’s definitely a breath of fresh air, and seeing them in those graceful, but firm mid-air shots make you feel something, and also gives you a look of how flexible and breathable those suits truly are.
Using high-twist 100% wool yarn, the suit is constructed with quick recovery crease-resistant cloth that has water-repellent qualities. The little details of the suit are its high density corozo nut buttons and a split melton collar with contrast panels, a signature design feature of Paul Smith tailoring.
The contemporary silhouette of the suit is complemented by all the features of a versatile and practical tailoring piece, making it an amazing example of Paul Smith’s sophisticated yet functional suiting approach.
As one of the must-have men’s suits from one of the most famous and elite menswear brands there are, A Suit to Travel in is the wish lists of our better halves for sure.
Paul Smith is located at 333A Orchard Rd, #01-08, Mandarin Gallery, 238867 and Hilton Hotel Singapore, 581 Orchard Road, #02-24/25, 238883. Visit their official website here.
Bernice Ng
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