Rihanna launches her first Puma collection with Travis Scott
Rihanna teams up with Puma as their brand ambassador and creative director to bring you an exciting new collection.
Rihanna is a style icon of our time, and so daring and edgy that everyone sits up and takes notice. As one of the many A-list celebrities that big brands want to work with, she also recently collaborated with Dior as their new face and was the first black woman ever to be chosen to do so. If that’s not a milestone, we don’t know what is.
Now, not only high fashion powerhouses want her, even sports brands like Puma are jumping at the chance to have her in their newest campaigns. For their latest FW 15 collection, Puma contacted Rihanna and Travis Scott (who are reportedly dating) to pose together. She was also chosen to be their new brand ambassador and creative director. And that means from now on, where Rihanna points, Puma will follow.
One of the reasons why they chose her was probably her style versatility. Her style on the day to day is very distinct – it’s revealing and provocative, and something people would want to wear, but wouldn’t be able to pull off. However, her red carpet looks can be extremely elegant, and classy – sometimes, even covered up (not including the infamous see through Swarovski dress).
Since Puma is first and foremost a sportswear brand and their shoes are usually worn for actual sports or just for the aesthetic, they had to choose someone with an amazing sense of style and who other than Rihanna? And boy have they made the right choice, because the classic suede creeper is already sold out, and the collection has barely been out for a week.
We can definitely expect great things from this power collaboration, because Rihanna has the Midas touch, and whatever she touches definitely turns into gold.
Bernice Ng
