Sporty Sartorial: PUMA SS15 Heritage Running Lifestyle collection
updated the 6 October 2015 à 23:22
Give your feet some rest and let them breathe in PUMA’s latest range of comfortable and stylish sneakers and trainers.
Somewhere between couture, ready-to-wear and resort, designers started weaving athletic elements to their designs and increasingly comfortable sneakers started replacing toe-crunching towering stilettos. This amalgamation of sporty with sartorial meant sneaker sales indubitably went up as did their style meter.
PUMA has been embracing the spike in love for their brand by introducing more designer collaborations (Rihanna was even named creative director) and expanding or re-inventing their range of lifestyle pieces.
For instance, the current collection features PUMA’s Trinomic technology that was first introduced in 1989. The honeycomb-like hexagon cells in the soles essentially by way collapsing and expanding during running to provide cushioning, flexibility, and stability.Since all things nostalgic are hitting the streets these days, PUMA’s reissue of the classic running shoes will no doubt have everyone reminiscing of the good ‘ol days.
Pair your sneakers with distressed jeans for the tried-and-tested casual look or create a contrast of styles by sporting them with a pencil skirt. And especially when the shoes come with a variety of colourways, the options to mix and match with your outfits are endless.
So, will you be walking over to the comfortable side yet?
Tarandip Kaur
