Watch: The Nestle “Bra Cam” for Breast Cancer Awareness
updated the 6 October 2015 à 23:38
Every October, Breast Cancer Awareness Month urges women to be cautious and well informed about their breasts. Take a look at how Nestle is supporting the cause – in a slightly unusual way.
Nestlé FITNESS is deeply committed to shedding light on breast cancer, and recently posted an unorthodox “Bra Cam” video on the Web to support Breast Cancer Awareness. In this video, the Swiss multinational food and beverage company asked a woman volunteer, Eloise Oliver, to wear a hidden camera in her pink coloured bra that peeks out through her pink, plunging neckline top. After which, she was told to roam the streets of London and observe how often her breasts drew attention.
As a result, many people, men mainly, but also women, babies and even pets ogled at her chest. Contrary to what you might think, the message behind this singular campaign was not to denounce men for staring but to encourage women to regularly examine their breasts: “Your breasts are checked out every day. So, when was the last time you checked your own?”
Try not to judge since this pretty funny viral video is totally for a good cause!
Watch the video:
Lindsay POUI-DI
