Boost your self-confidence with Ikea’s Motivational Mirror
updated the 14 July 2015 à 18:33The next time you’re at Ikea for your usual round of furniture shopping, be sure to look at yourselves in one of their mirrors – you might just receive a little compliment.
Receiving a compliment carries the same positive effect as receiving cash. This is according to a study published by Forbes in September 2012. Perhaps Ikea had this concept in mind when they introduced the charming motivational mirror into the Wembley store in London. The seemingly magic mirror uses Kinect sensor technology to create personalized audio and text compliments on an outfit, look, smile, or shoes of anyone who stands in front of it.
As Myriam Ruffo, Head of Bedrooms and Bathrooms at IKEA UK & Ireland, states, “We believe that starting the day positively – by having a good night’s sleep, spending quality time with loved ones, or creating a boost to our self-esteem – will have knock-on effects that shape not only the mood of the individual but that of the nation.”
What an intriguing idea of using a mirror to create a cheerful shopping experience and at the same time boost self-esteem. After all, in front of the mirror is where we tend to judge ourselves and nit pick on appearances the most – whether negatively or positively.
Brands that encourage people to have a more positive image of themselves seem to have understood the greater scheme of things, don’t you think?
Watch the video here:
Lindsay POUI-DI
