OUAI has launched a new pet shampoo – it’s sulfate-free and paraben-free

Celebrity hairstylist Jen Atkins’s hair brand OUAI has certainly been no stranger to its share of controversy and divided opinions this year. Whichever side of the spectrum you’re on when it comes to the brand, you can’t deny that whatever product she creates is always greeted with plenty of beauty buzz.

Her newest product, however, might come as a surprise. OUAI has launched its first-ever pet shampoo – all to benefit a good cause.

The pet shampoo promises to be like “a spa day for your pet” and is designed to cleanse their skin and fur, fight odour, while still being exceptionally gentle. It’s ultra-gentle, sulfate-free and paraben-free – something that is quite unique for pet shampoos, which tend to be drying.

The apple cider vinegar balances your pet’s skin pH, while the aloe leaf juice to soothes itchy skin and the nourishing tamarind seed extract hydrates your pet’s fur and skin. Because dogs are vulnerable to getting hot spots, the aloe helps to calm any irritation your pet might experience.

OUAI recommends giving your pets a wash using the shampoo “once a week at most.” And if you find its sheer and airy floral scent familiar, it’s because the fragrance is Mercer Street – just like its signature OUAI shampoo. After all, what was that saying about pets and pet owners who smell alike….?

In case you were wondering, it’s suitable for all pets hair types: from Pomeranians and pigs…

… To the shaggy to and hair-free.

All of the proceeds go to the Vanderpump Dog Foundation, a non-profit charity that works both domestically in the US and internationally to create a better world for dogs globally.

OUAI to go, OUAI.

Available exclusively online at OUAI, the limited edition OUAI Pet Shampoo retails at USD28 (approx. SGD34) on OUAI.com.

Sarah Khan

Photos: OUAI

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