H&M to add ecological perfume oils to Conscious Exclusive collection
We are ‘scents-ing’ something phenomenal as H&M moves to add fragrances to their sustainable fashion collection.
This year, H&M is introducing something new to their Conscious Exclusive collection. For the first time, the collection will include a set of fragrances in the form of three unique unisex ecological oils. Excited? We totally are.
These fragrances, which can be worn individually or layered on top of each other to create a unique customised scent, have been given the stamp of approval by Ecocert. For those who like numbers, here you go: 100% of the total ingredients in these ecological perfume oils are from natural origin, and 90.4% of the total ingredients are from organic farming.
If you love convenience, these fragrances are actually roll-ons, so you can take your bottle anywhere and use it anytime. They feature 3 distinct scent groups – floral, fresh, and woody – under the names Rouge Pivoine, Lemon Amour, and Vert Douce.
We’re glad H&M is taking their Conscious Exclusive collection to new heights with this new addition of fragrances – we hope to see more exciting sustainable innovations on their part in the realm of fashion and beauty further down the road!
H&M’s unisex ecological oils, along with the rest of the Conscious Exclusive 2017 collection, will be available at H&M Orchard Building from 20 April.
Angela Goh
Photos: H&M
Read more:
Lights Out: H&M takes Earth Hour seriously, and you can join in too
Season of Selfhood: H&M Beauty Spring Campaign 2017
Gwyneth Paltrow launches her first all-natural fragrance under Goop
