Uniquely-YOU: Laneige kickstarts their latest fundraiser
updated the 6 October 2015 à 22:28
Laneige and Beyond Social Services partner up to raise funds to keep troubled youths off the streets and to help them cultivate a positive self-image while following their dreams.
Laneige is not just a cosmetic brand without a purpose and their latest project proves how wrong that stereotype is.
The Korean giant has teamed up with a non-profit voluntary welfare organisation Beyond Social Services to kickstart its first local fund-raising campaign, Uniquely-YOU.
The aim is to raise SGD12,000, ‘which will be used to inspire, educate and empower young people from disadvantaged and troubled backgrounds’. Hence, based on the number of BB Cushions sold, the team will be pledging an amount of money to the cause.
The amount raised will then aim to keep troubled kids from disadvantaged backgrounds off the streets and escape poverty, while growing and nurturing a healthy self-image and letting them chase their dreams. “What matters is what you are and not where you came from,” said Ms Doreen Chia, Brand General Manager, Laneige Singapore.
An update of the number of Laneige BB Cushions sold will be announced on their Facebook page at 11am daily.
Road show for customers
In addition to the campaign, Laneige will also be encouraging customers to express themselves confidently using their products with a road show at Suntec City West Atrium, Level 1 from 28 September 2015 to 4 October 2015.
The roadshow will include an inspiring story-sharing by their three campaign ambassadors: supermodel Sheila Sim, fashion stylist Keith Png and host, creative writer and online influencer Jemimah Wei – all of whom have undergone personal struggles with confidence.
Customers who purchase Laneige BB Cushions during the roadshow will also have a chance to meet the well-known influencers and have them doodle on their Laneige BB Cushion pact on the 2-4 October 2015.
Beauty with a cause is one of the best kinds of beauty, and Laneige and Beyond Social Services are pushing that further with helping troubled youths in our community to better themselves, inside and out.
Bernice Ng
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