Rita Ora : The face of ‘MY NY’, the new fragrance from DKNY
updated the 20 June 2014 à 12:39After several fashion and beauty collaborations, the British pop artist becomes the face of the latest DKNY fragrance “My NY”.
If there is one celebrity who seems to be everywhere at the moment, it is British singer Rita Ora.
After featuring in Marks & Spencer’s Spring/Summer 2014 ad campaign, it was DKNY’s turn to make this rising star their muse.
Donna Karan chose the sparkling British singer to promote her new fragrance “My NY.”
For this new fragrance, DKNY wanted to celebrate the big apple, especially the madness which the city of New York represents.
23-year old Rita Ora was the best person to represent the fragrance. Known worldwide for her music and her unique “beauty looks”, she is a very energetic young woman who completely matches the spirit of the brand.
The EDP comes in a heart-shaped bottle, and has notes of raspberry, jasmine and patchouli…
We just have t be a little patient as My NY will be available in August. Don’t we all want a bite of that big apple?
Aurélie BUHAGIAR
