The “No Make-up Selfie” trend
updated the 6 October 2015 à 23:59
Join the celebs and raise money to support cancer research by uploading a selfie of yourself rocking no makeup – don’t forget to hashtag #BeatCancer!
After the Selfie which now belongs in our everyday vocabulary, there is a new trend that is affecting everyone from celebrities to “ordinary” people. It’s called “the no make-up selfie”.
The buzz comes from a collective action for cancer research where people were encouraged to post on social media pictures of themselves with no make-up followed by the hashtag #beatcancer. As Barbara Stead-Coyle, Canadian Cancer Society CEO said: “The whole concept behind it is that perhaps, when women are going through cancer treatment, they don’t feel as beautiful as we do with our full hair and makeup. So it was really a show of support and at the same time, they can donate to cancer research”.
In just two days, so many people posted a “no makeup selfie” that the campaign raised USD3million.
Since then, the idea has gone viral and many celebrities have begun to post their “no make-up selfie”. Among them, are: Michelle Heaton who posted her make-up free selfie to support the cancer research; Gwyneth Paltrow who posted a picture of herself for the world water day and Lupita Nyong’o who also shared her bare face with the world.
We couldn’t agree more with this trend! It’s great to keep our face natural sometimes because we should never forget that we all are beautiful as we are! Don’t you agree?
Lindsay POUI-DI
