Year in Search: What did Singaporeans Google for in 2014?

updated the 6 October 2015 à 23:34
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Here is the grand report of what stories were trending globally and in Singapore this year.

Whenever we’re searching for an answer to something, it’s instinctive to open up Google.com and start typing on one of the largest search engines in the world. In 2014, Google clocked trillions of searches – which comes as no surprise – but what appeared at the top of those searches may cause some to sit up.

In Singapore, the disappearance of Malaysia Airlines flight MH370 proved to be the top most searched item. Families of the victims onboard desperately awaited news and others attempted to keep up-to-date as the airplane eventually got shrouded in conspiracy theories.

As for the next most searched topics, following closely behind was the World Cup 2014 and the greatly anticipated launch of Apple’s iPhone 6 – Singaporeans do love their gadgets.

Globally, however, the trends skewed slightly from Singapore’s, with the late Robin Williams landing the 1st spot (instead of 5th in Singapore). The comedian and actor passed away – rather untimely – in August, causing heartbroken fans to look to Google for ways to remember the star by, while also searching for his much-loved movies to re-watch.

Within the top 10 searches worldwide, the ALS Ice Bucket Challenge also managed to score big on the search engine as celebrities passed on challenges to down themselves in a bucket of ice cold water to raise awareness and aid in research of Lou Gehrig’s disease. Over USD100 million has been raised just from the challenge.

Ebola, Malaysia Airlines and ISIS also dominated the search box as people scurried to look for answers on the web as the unfortunate events unfolded day by day.

In short, while the world and Singapore were kept contented and awed with fancy gadgets, buckets of ice, athletes on the field and oddly addictive games, we were still shocked and dismayed at the thousands of deaths worldwide caused by militants and diseases.

Now to wait for 2015 to reveal itself on Google.

Singapore: Top Searches

1. MH370
2. World Cup 2014
3. iPhone 6
4. MH17
5. Robin Williams
6. PSI Singapore
7. Interstellar
8. Jennifer Lawrence
9. Xiaomi
10. Anton Casey

Global: Top Searches

1. Robin Williams
2. World Cup
3. Ebola
4. Malaysia Airlines
5. ALS Ice Bucket Challenge
6. Flappy Bird
7. Conchita Wurst
8. ISIS
9. Frozen
10. Sochi Olympics

Tarandip Kaur


Watch the video here:

More social media moments:

Youtube Rewind: What were the most trending videos in 2014?
Facebook: What were the most commented on subjects in 2014?
Insta Rewind: Top 10 selfie moments of 2014



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Marie France Asia, women's magazine