Korean fashion label H:CONNECT launches first store in Singapore

H:CONNECT Fall/Winter 2016
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Trend-setting and celebrity-favourite Korean fashion store H:CONNECT opens its first Southeast Asian store in Singapore.

Fans of Korean fashion, rejoice. Popular Korean fashion label, H:CONNECT, has opened its first Southeast Asian store in Singapore at Bugis Junction. This label has been shaping the style trends you love in the K-pop scene and is responsible for many of the looks among leading K-pop celebrities.

To mark its debut in Singapore, the label is bringing in over 500 designs from its latest Fall/Winter 2016 collection, inspired by three themes – City Dweller, Nostalgia Insta and Athleisure. There will be new designs in-store every week to ensure that its customers constantly have the freshest and latest K-fashion styles.

Fans of the label include Yoona of Girls’ Generation, who is its global brand ambassador, and other big names in the Korean music and entertainment scene like U-EE, BoA, and SHINee. With a loyal following over its 300 stores across Korea, Taiwan and China, H:CONNECT is definitely reaching a new audience and market in Singapore for its modern and chic pieces. Head up to the gallery to check out some of our favourite looks from the H:CONNECT Fall/Winter collection!

Sarah Khan

Photos: H:CONNECT

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Marie France Asia, women's magazine