Coach unveils new craftsmanship bars in global flagship stores
updated the Monday, August 8, 2016
Step into a mini Coach museum as you take in the sights of legendary icons from the brand’s past.
Step into any Coach store now and you’ll find that it looks just like any other luxury fashion house, except with its iconic Coach logo printed on the various products on display. However, the brand is looking to change things up very soon. Introducing the Coach Craftsmanship Bar, a corner dedicated to Coach’s heritage and expertise through a display of vintage crafts from the 50s, 60s and 70s carefully sourced and restored by the Coach Archive team. These goods are one-of-a-kind, and truly showcase the unique designs of this brand over the years.
At the craftsmanship bar, you can enjoy a series of personalised leather services as well, ranging from monogramming to leather care provided to you by a staffed specialist in store. Coach Wisma Atria will house the first craftsmanship bar in Southeast Asia, good news to Singaporeans vying to catch a glimpse of its iconic silhouettes from the past.
Coach Wisma Atria flagship store is located at Wisma Atria, #02-19/27 and is open daily from 10.00am to 9.30pm.
Dione Chen
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