Coach unveils new retail concept at Wisma Atria
updated the 6 October 2015 à 22:29
With Korean sensation Jay Park and a bevy of Singaporean celebrities in attendance, the opening of Coach’s new space sure was a roaring success.
In what was an exceptionally star studded event, the American brand, Coach finally brought the curtains down at their newly furbished retail concept at Wisma Atria last night. With guests like local celebrities, Jeanette Aw and Elvin Ng in attendance, along with Korean singer, Jay Park, it’s safe to say that the party was no doubt bursting with excitement.
Conceptualised by Creative Director Stuart Vevers, in partnership with creative firm, Studio Sofield and led by Designer and President William Sofield, the interiors were inspired by a wide range of influences and see a contrast between textures and luxe materials. From the hand-tufted carpeting, warm wood finishes and mid-century furniture, the 4,600 square foot space sure feels like one impeccable luxurious escape that we couldn’t say no to entering.
“We are thrilled to unveil our modern luxury retail concept at the Coach Wisma Atria flagship store,” said Mr. Stanleick, President of Coach SEA & Oceania. “I believe the new incarnation of the Coach store that Stuart and William Sofield created will trigger a powerful change in the perception of Coach. It is sophisticated and refined, yet playful and authentic.”
From the bevy of stars who graced the opening, to the fancy fittings and first ever customisation bar, we have to say that we might just be visiting the space one too many times in the weeks to come!
Tarandip Kaur
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