H&M 2018 Chinese New Year campaign reunites Taiwanese drama “Eternal Love” stars

updated the 15 December 2017 à 13:23
H&M's 2018 Chinese New Year campaign
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Actors Yang Mi and Mark Chao are back together for H&M’s 2018 Chinese New Year Campaign.

Fans of popular Taiwanese drama series “Eternal Love” will delight at main actors Yang Mi and Mark Chao reuniting once again. And no, not quite on the big screen, but for H&M’s 2018 Chinese New Year Campaign launching January next year.

The H&M Chinese New Year Collection, which will hit stores from 25th January 2018, will be available across 11 countries, which include Singapore, Malaysia, Indonesia, Philippines, Thailand, China, Hong Kong and even Canada.

Both actors, who played lovers in the series, naturally admitted to already being fans of the brand prior to their involvement in the campaign. On the duo’s anticipated reunion, Mark Chao shares, “I am very happy to be on set with Yang Mi again, this time for H&M’s Chinese New Year campaign… We hope that everyone will be able to experience the festive spirit through the warmth and togetherness embodied in the campaign.

Although we have yet to set eyes on the preview of the CNY collection, we can certainly expect versatile pieces that you can work for both day-to-day and special occasions. Watch this space for more updates on the H&M 2018 Chinese New Year Campaign!

Sarah Khan

Photos: Getty Images

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Marie France Asia, women's magazine