Choi Siwon and Liu Wen for H&M’s Chinese New Year 2016 collection

We know his face from K-Pop, and we know her from the runways we watch. That’s right, Choi Siwon from Super Junior and Liu Wen, internationally acclaimed model, are teaming up to be the faces of H&M’s upcoming Chinese New Year 2016 collection.

Because of the chemistry they shared from the popular reality show “Let’s Fall in Love”, the couple will be featured in an outdoor, print and online campaign, celebrating love and joy of the Chinese New Year season.

“I’m very excited to be fronting H&M’s Chinese New Year campaign. In Korea, we also celebrate the Spring Festival! It is the time of year where we gather with our loved ones to exchange gifts, and traditional Korean hanbok is worn during the holiday. I hope my chemistry with Liu Wen will truly reflect love and togetherness during this year’s heart- warming Spring Festival,” said Choi Siwon.

“Chinese New Year is definitely one of the biggest and most celebrated occasions for all Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season. Through our campaign, we hope to exude love and happiness in this festivity,” said Liu Wen.

Going on to the third year, H&M celebrates the Chinese New Year with a specially designed collection for the festivities, and if there’s one thing we love it’s when people take our cultures and actually celebrate them, instead of turning them into a mess, and we believe that H&M will fully embrace it and do it justice.

The special Chinese New Year collection will be available from 28 January 2016.

Bernice Ng

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