Chance Eau Vive: Chanel launches campaign for its latest fragrance

Be it a little black dress or Breton top, the classic and iconic Chanel N°5 can help you rock your outfit with just the right hint of poise and elegance. But if you’re looking for something a touch more playful for a girls-night-out, you’ll be pleased to know that Chanel has just unveiled the campaign for a new Chance Eau Vive, soon to be the latest addition to its refreshing CHANCE fragrance collection.

Opening with a touch of grapefruit underlain by a hint of citrusy blood-orange, the scent is completed by the gentle fragrance of jasmine and white musk that soon follows. Crafted by Olivier Polge, this new zesty and floral fragrance strikes the right balance between femininity and elegance, providing the perfect invigorating finishing touch for a lighter and more vibrant feel.

In the newly-released campaign shot by the legendary photographer and director Jean-Paul Goude, a young lady set in an imaginary bowling alley is hoping to score a strike, though it is a bottle of Chanel Eau Vive she uses, rather than your run-of-the-mill bowling ball. She is soon joined by three other ladies equally determined to pitch a strong shot. All took a chance at the goal, and the girls eventually left as friends.

Creativity, dynamism, and strength – these are all elements Goude’s bold and innovative campaign seeks to celebrate. A chance is all it needs.

Yijie Zhang

Watch the video:

Photos: Chanel

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