Fashionable Rally: When Chanel takes to the streets for SS15

updated the 6 October 2015 à 23:39
Chanel Boulevard
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All eyes on the impressive street turned runway that Kaiser Karl presented for Chanel’s Spring Summer 2015 collection at Paris Fashion Week.

How can we forget the Chanel Supermarket that was brought to life last season? The Grand Palais was transformed into a shopping area filled with Double C branded products that were snatched within minutes by a hysterical public at the end of the show.

So we can always trust Karl Lagerfeld to keep the bar high, and like all the exquisite past shows, this season was no exception.

For Spring Summer 2015, all of the industry’s fashionable pack came together to watch a show on the street. The street we’re talking about was a replica of Parisian streets in the 70s, complete with pedestrian sidewalks, a mock-up of buildings and a 25 meters-high roof. This was in fact the Chanel Boulevard.

The show opened with top models, Cara Delevingne and Binx Walton, who paraded down the runway in pant suits and colourful swirls. Following which were a mixture of light tweed suits in varying prints with flared pants as a dominating silhouette.

After a series of outfits that flirted with traditional male-female dress codes to sailor-esque pinstripes and capes, a couple of embroidered dresses with Paris’s cobblestone superimposed made a quirky appearance – amongst other more monochrome looks. A short sailor-inspired beige knitted dress in white stripes was particularly stunning on the statuesque Gisele Bündchen.

‘Free’ was the slogan for Chanel’s Spring Summer 2015 collection and Karl Lagerfeld wanted a line-up that was full of “cheerfulness and hope.” However, if one is tempted to say that the inspiration came from the late sixties, then the Kaiser answers “No 60s, no 70s, no anything, more a lifestyle than fashion.”

Lastly, the finale saw a whole contingent of models marching down the street armed with whistles and loudspeakers, and waving placards that read “Vote for you” and “History is her story,” among others. Leading the pack with great furor was Cara Delevingne as the other girls chanted behind her like a true feminist rally. It was spirited, engaging and monumentally stylish.

Cecile BARAIZE


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Marie France Asia, women's magazine