H&M fuses art and fashion in latest Conscious Exclusive collection

updated the Saturday, April 9, 2016
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Ever wanted to wear a piece of clothing inspired by Parisian art?

The idea of art inspiring fashion is nothing new, but H&M has recently taken this notion to new heights by collaborating with the Musée des Arts Décoratifs in Paris. Together, they have recently launched the H&M Conscious Exclusive collection, designed with inspiration taken straight from the archives of the museum.

The face of this campaign is none other than style maven Julia Restoin Roitfeld. “I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is brilliant. Especially since it is made with innovative, sustainable materials which are the future of fashion”, Julia said.

The complete collection features several clothing pieces and accessories for women and is now available online and in 180 stores worldwide. Check out the gallery above for Singapore prices.

Angela Goh

Read more:

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Adventurous Style: H&M Studio Spring/ Summer 2016 collection


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Marie France Asia, women's magazine