Stella McCartney’s Asian Expansion in China and Tokyo
updated the 6 October 2015 à 23:58
With relocations and new store openings, Stella McCartney’s Asian reign is clearly here to stay.
From Hong Kong, Taipei, Singapore and now further expansions in China and Tokyo, Stella McCartney‘s Asian reign is like a rollercoaster ride that only goes up.
Apart from relocating from Aoyoma to Miyuki Street, Stella McCartney is opening a second store in Beijing in October, and the first ever store in Chengdu coming November. With such a bright future ahead of this fashion house, we knew a grand party was definitely in order – and a grand party is what we got.
Cocktails and fancy drinks aside, the highlight of the party at Chichahai Club was in fact the unique and flamboyant showcase of Stella McCartney’s Spring 2015 main line ready-to-wear and accessories collection, Spring Summer 2015 lingerie, kids and of course Adidas by Stella McCartney. Forget boring ol’ showcases because concept showcases have completely won our hearts.
The collection came alive as different types of clothes was modeled in different rooms with its relevant scenarios. Adidas by Stella McCartney was featured in a room with yoga and other sports, while the kids collection was illustrated in a kids setting of merry and whimsical activities. Whoever said parties had to be all about dancing and looking preppy?
However, that’s not all for this house. Stella McCartney also recently debuted her Spring 2015 collection in Asia for the first time ever at the rooftop in Roppongi Hills after touring New York and Milan, which left us wondering – will Singapore be the Spring 2015 collection’s next stop?
Fingers crossed!
Annabelle Chew
