Aussie Charm: 10 Australian designers to shop from now

updated the 8 December 2015 à 11:58
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With the growing Australian fashion scene, there’s no reason why you should not be paying attention to these brands.

Australia is an up and comer in the fashion world. The stereotype is that their fashion scene is small and unimportant, but the thing is that they support their local designers greatly. Whether they design haute couture, or fast fashion, Australians are big on their local brands, and their malls are chock full of them.

The aesthetic that is commonly seen is clean lines and silhouettes with creative and exclusive prints that appeal to a niche market. While they are minimalistic, they aren’t too simplistic. From designer to designer, the manner in which they translate that idea is different and beautiful. The prints are absolutely gorgeous and you can see the sheer work and effort that was put into it.

Recently, there have been more luxury brands that have been gaining ground and international fame, and some of them are very new. But it doesn’t mean they have any less potential, or that they aren’t going to be hugely successful.

So before you shrug off Australian fashion, here’s a list of label that you should definitely keep an eye on.

Bernice Ng

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Marie France Asia, women's magazine