Redefining Hydration: Eliminate creases with Biotherm’s Aquasource Everplump
For the active woman in her 30s fretting over the first signs of wrinkles and lines, Biotherm’s new launch will take care of your worries for you.
In the hot and humid Singapore climate, many of us neglect applying moisturiser because our skin rarely feels dry, giving us the illusion that there is no need to moisturise. However, the more our bodies perspire and lose water, the more we need to hydrate our skin. Facial lines may not necessarily be a sign of aging, they also tell us that our skin is dehydrated and that we need to plump it up again. When we reach our 30s, our skin’s efficiency in trapping moisture begins to decline. For the active woman, this is especially worrying.
Biotherm, focusing on this specific demographic, has launched a new moisturiser, Aquasource Everplump, that works like a gel, serum and primer, all at the same time. It employs the use of Blue HyaluronTM, an aquatic sugar that retains water and moisturises the skin from within. When applied to your skin, the gel splits into millions of moisture drops that work to hydrate your skin while leaving a silky texture on the surface, priming your face for makeup. A single application is all that’s needed to make your skin feel fresh and supple for 72 hours. Now, that’s what we call innovation!
The health of your skin depends greatly on the amount of care you give to it. We strongly advise you not to overlook the importance of moisturising and hydrating your skin. Aquasource Everplump will be available from May 2016 at all Biotherm counters (50ml) and Sephora outlets (40ml).
Dione Chen
