The 10 Bestselling beauty products in different countries

10 Bestselling beauty products flying off the shelves in different countries

Kanako Sugawara

30 Jun 2018

updated the 2 July 2018 à 21:00

1/10
Spain
Lancome L’Absolu Rouge
Dark red lipstick always looks amazing on a Spanish complexion, and the women of Spain know this very well! One of the top cosmetic sellers of 2017 in Spain was the Lancome L’Absolu Rouge, an ultra-luxurious, hydrating lip color offered in bright reds and pinks.
Photo: Sephora
2/10
China
Shisedo White Lucent Line

Skin care products from L’Oreal and Shisedo are the biggest sellers in mainland China! With the trend of the “porcelain skin” look permeating the Chinese markets, the highest selling skin care products include dark under-eye color correctors, acne treatment lotions, and dewy, light foundations.
Photo: Shisedo
3/10
Hong Kong
Mizon Cosmetics Snail Wrinkle Care Sleeping Pack
The k-cosmetics wave certainly has not escaped Hong Kong. Amongst other k-beauty trends that are booming in Hong Kong, facial masks that contain snail cream are still one of the best sellers in Hong Kong. In fact, some cosmetic import reports say that the majority of Hong Kong women use this “snail mask” as much as twice a week!
Photo: Amazon
4/10
India
Yves Saint Laurent Beauty Rouge Volupte Shine Oil-In-Stick Lipstick
With many regions of India having scorchingly hot and humid weather, long-lasting lipsticks and eye-makeup make up the largest segment of the cosmetic consumer market across India. Additionally, as the Indian economy grows bigger and more powerful, makeup lines by international luxury brands such as Lancome, Yves St. Laurent, Burberry, and Cartier are becoming more and more popular amongst the urban elite.
Photo: Sephora
5/10
Indonesia
Lancome Grandiose Waterproof Mascara
According to a U.S. cosmetics trade report, Indonesian women value quality, long-lasting products that can bear the brunt of the strong Indonesian sun, high humidity, and urban pollution, as well as their regular face washing ahead of frequent daily prayers. Thus, products that have stronger fragrances, high SPF protection, and of course, waterproofing, are all the rage now amongst Indonesian cosmetic lovers!
Photo: Sephora
6/10
Greece
Clinique Smart SPF 15 Custom-Repair Moisturizer
In the land of the beautiful Mediterranean sun and waves, multi-functional skin and hair products, are becoming the norm to use day-to-day. These products include sunscreen-in-foundation, or moisturizers with anti-aging properties. We understand--it’s always nice to cut out a step or two in our beauty routines, especially on a busy day!
Photo: Sephora
7/10
South Korea
Sulwhasoo Perfecting Cushion FX
Where do we begin when it comes to best-selling South Korean cosmetic products? Even though there are so many to choose from, in our list the cushion foundation takes the cake! This Korean innovation that allows users to apply their foundation in light or medium coverage is perfect for touch ups and days where you just don’t want to go full-on glam. From BB cream to CC cream to cushion foundation, we’re excited for the next product the K-beauty industry with pop up with next!

Photo: TANGS
8/10
Singapore
SK II Pitera Welcome Set
Here in the Lion City, Eastern beauty trends meets Western beauty trends, and face and eye preparation cosmetics are what everyone is coveting. Facial skincare products such as Korean sheet masks, as well as brightening creams and lotions from SKII and Shisedo are one of the best selling products in the Singaporean cosmetic market!
Photo: SK II Singapore
9/10
France
Melvita Organic Rose Floral Water
K-beauty might be winning the makeup game right now, but the original makeup haven will always be in France. Spearheading the organic and sustainable cosmetics trend, French women are choosing cosmetics with natural products over those made with chemicals any day. Some of the most popular organic beauty brands used by French women include Melvita, Le Petit Marseillais, and the global brand L’Occitane.
Photo: Melvita
10/10
The UAE
Huda Beauty Classic LASH-Giselle #1
Huda Beauty, which is based in Dubai, has all the love from girls living in the UAE and Saudi Arabia! Amongst her best-sellers, her famous fake eyelashes are one of top products sold in both Sephora Dubai and Sephora Saudi Arabia. That’s understandable--many girls living in the Middle East opt to make their eyes and eyebrows pop from under their headwear.
Photo: Huda Beauty

Wondering which beauty products are flying off the shelves across the world?

With the invention of online shopping and worldwide shipping, makeup products and cosmetic trends are becoming more global than ever. From the K-beauty wave to international Instagram makeup trends (hello dramatic eyeshadows and brows!), innovative makeup trends and products from different countries are spreading to the rest of the world in the speed of light (or likes?)

But interestingly enough, each country still has its own unique preferences and trends when it comes to local beauty, stemming from their different religious, cultural, and social backgrounds. So whether it be a huge boom in achieving the perfect “porcelain skin”, or having huge, distinctive fake eyelashes, each country has a beauty product or trend that sells out more so than in any other region of the world.

Check out our gallery for beauty products and trends that define countries from almost every region of the world… you’ll be surprised at the diversity!

Kanako Sugawara

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