There’s a new makeup line by CRAYOLA – and it will leave you feeling nostalgic

updated the 20 June 2018 à 12:35
Crayola Beauty
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Unleash your inner child out with Crayola’s new and nostalgic 58-piece makeup collection with ASOS!

Ever looked at your little one’s box of crayons or lineup of colored pencils and wish that your lipstick collection or eyeshadow palette was just as diverse and fun? Well, you’re in luck because Crayola (yes, that Crayola) has just launched a new makeup line with a whopping 58 pieces, in collaboration with ASOS.

Nostalgic Classic Crayola Packaging

Right off the bat, Crayola Beauty’s nostalgic packaging takes you right back to your childhood when having that 64 piece set made you the coolest kid on the block.

The Color Trio Face Crayons, a three-piece set of lip and cheek crayons, come encased in that classic old-school yellow and green box that once held all of your favorite, funkily-named crayon colours. (Remember “Jazzberry Jam” and “Peaches N’ Cream”?) In fact, all of the Face Crayon colors from this collection are named after actual Crayola crayon colors. Think: “Outer Space”, Steel Blue”, and “Desert Pink”!

Besides the Face Crayons, there are mascaras available in various colours, eyeshadow palettes, a highlighter crayon, and a brush set – all created with vegan and cruelty-free formulas. As you would expect of the iconic crayon brand, all the products come in a hyper-pigmented, easy-to-use formula somewhat reminiscent of Nudestix, Milk Makeup, and Nars’ crayon products.

We also love the gender inclusive messaging behind the campaign, which includes both male and female models. For a peek at what you can buy from the collection, browse our gallery above! Just make sure you don’t use your little one’s real crayons by accident (and vice versa).

The Crayola Beauty collection is exclusive to ASOS – it is available on the site from June 4. 

Kanako Sugawara

Photos: ASOS

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Marie France Asia, women's magazine