It’s Official: Fenty Beauty by Rihanna has launched in Singapore!
updated the 11 September 2017 à 19:15
Weekend agenda: haul the entire collection from Sephora.
Alas, the wait is finally over: Fenty Beauty by Rihanna has officially launched in Singapore today. The megastar has launched her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day.
To say that anticipation has been rife over the beauty line is an understatement. Teasers of the collection have been dropped throughout the week leading up to the launch date today, leaving the beauty world on the edge of their seats guessing what the collection entailed.
Fenty Beauty: A skin-focused makeup line for all women
Celebrity beauty lines can be either a hit or a miss, but it’s safe to say Rihanna’s Fenty Beauty is a hit in our books.
The line carries a stunning assortment of complexion-focused products, designed for typically hard-to-match skin tones and formulas that work for all skin types. It carries 40 shades of foundation (three cheers to inclusivity!), a universal primer, makeup sticks in 30 shades, cream-to-powder highlighters (called ‘Killawatt’), a universal lip gloss, makeup tools and a blotting powder. In short: a great selection of makeup essentials that are also true to the Caribbean beauty’s glowing, bronzey aesthetic.
We know you’re excited, so browse the gallery above for the entire range of the collection! We’ve said it before but we’ll say it again: this may just be the best beauty launch of the season.
Sarah Khan
Photos: Fenty Beauty
Read More:
“Beauty for All”: A first look at Rihanna’s diverse Fenty Beauty line
Rihanna launches her first Puma collection with Travis Scott
