Asia's first Burberry Beauty Box opens in Seoul
mis à jour le 6 October 2015 à 23:34
After an exclusive opening in London's Covent Garden, the wait is finally over as socialites and celebrities flocked to the Burberry Beauty Box in Asia.
If beauty is your religion, Burberry's Beauty Box is your Mecca equivalent. The only difference? You get to pick where to go for your annual pilgrimage because the Burberry Beauty Box has now opened its second outlet in Asia's beauty hub - Seoul, Korea.
This new venture, into the land of the K-wave, draws inspiration from its mother flagship store in London's Covent Garden and seeks to blur the line between fashion and beauty like never before. The Beauty Box will carry Burberry Eyes, Lips, Face Nails, and their signature fragrances including My Burberry, alongside luxury accessories from the brand such as eyewear, scarves and small leather goods for women.
The space, which was constructed under the creative direction of Burberry's Chief Creative and Chief Executive Officer, Christopher Bailey, boasts of a closely interactive and futuristic experience with Burberry Beauty and accessories, made possible through digital means. For starters, customers can digitally interact with a large screen to delve into the world of My Burberry and go further to create their own virtual monogrammed bottle. For nail enthusiasts, there is even a Digital Lip & Nail Bar that will bring your virtual experiences to a whole new level thanks to the RFID-enabled platform, which allows you to calibrate shades and determine its suitability in contrast with your skin-tone.
If you'd rather a more intimate experience with Burberry Beauty, the Beauty Box also provides bespoke consultations for beauty styling, and the search for the perfect scent, just for you.
It's essentially a pandora box of Burberry Beauty waiting to be explored.
The Burberry Beauty Box is located at Coex Mall, 513 Youngdongdae-Ro.
Annabelle Chew
