Carolina Herrera launches exclusive smartphone app!
American fashion designer, Carolina Herrera launches her first invitation-only style app.
Fashion designer to the stars, Carolina Herrera takes customer service to a whole new level with her new invitation-only smartphone app.
The app, designed to help sales associates better reach out to their frequent customers will launch later this month, and offer a wide variety of exclusive services. Unfortunately, this app is not available for everyone – it is by invitation only. However, those who do score themselves exclusive access can look forward to customised accounts, invites to trunk shows, style advice and previews of all the latest collections. Shoppers can also reserve products for up to 48 hours and pick them up in store.
This is not the first time we have seen large fashion houses use technology to connect with costumers. American fashion retailer, Nordstrom uses iPads to help shoppers find what they are looking for . Whilst Karl Lagerfeld equipped his fitting rooms with iPads so that customers can take selfies with their brand new outfit.
We love the idea of fashion and technology coming together, don’t you?
Shannon Gallagher
Photo: Getty Images
