Cara Delevingne is the new face of PUMA’s ‘Do You’ women’s campaign
Yes, this British style icon keeps on making waves – now she’s onboard the PUMA train!
It seems like the world just can’t get enough of model-turned-actress Cara Delevingne these days. The gorgeous style icon has been fronting brand after brand, from Rimmel to Saint Laurent, and now PUMA has turned her into their latest ambassador. This means Cara will be joining likes of Kylie Jenner and, of course, Rihanna, in becoming the face of the multinational sports brand, and becoming a truly fearless PUMA Woman.
Cara has expressed her excitement and commitment at being the new face of PUMA’s ‘Do You’ campaign – the very campaign that Rihanna served as the Creative Director for. “To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” the actress explained. “It’s about accepting who you are, no matter your faults. ’Do You’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”
The bold campaign aims to inspire women to stay true to themselves, and to spark confidence. With Cara’s never-ending energy, defiance, and sassy attitude, we believe the brand couldn’t have chosen a better icon to represent such a motivational message. Head up to the gallery to check out the sultry and impactful images from the campaign shoot.
Angela Goh
Photos: PUMA
Read more:
My Burberry: Kate Moss and Cara Delevingne are fashion’s greatest pairing yet
Star Crush: 10 Famous brand ambassadors throughout the years
How To: Achieve an effortless yet sultry date night look in 5 steps
