Tod's debuts Wave Attitude campaign with a band of 15 It girls

Making the Band: Tod’s assembles 15 It girls to present Wave Bag

Amanda Lim

03 Nov 2015

updated the 9 November 2015 à 11:10

From Lizzy Jagger to Chelsea Tyler and Mae Lapres, the luxury brand bands together different names to showcase the varying personalities of their latest bag.

An eclectic mix of individuals have banded together to strut their stuff and reimagine the Tod’s “Wave Attitude” in the brand’s new campaign for their sophisticated yet edgy Wave Bag.

The eccentric posse comprises of 15 strong personalities, from artists, musicians, models and even rock daughters. Famous names include Lizzy Jagger, Chelsea Tyler, Mae Lapres, and twins Giulia and Camilla Venturini. Some of them like the Venturini sisters have appeared on the runway for Tod’s during the SS16 season.

Tod’s chosen ones appear in a black and white short film, Tod’s Band, claiming and adapting the Wave Bag into their own distinctive style. The film highlights the mass appeal of the bag without losing its sense of Italian style. Tod’s Band was teased on the brand’s official Instagram five weeks ago through snippets of the black and white video.

Apart from the 45-second film, individual interviews of the models are available to view on Instagram, where the women get personal about their style, their alternate careers and romantic deal-breakers.

If the unique look of the Wave Bag wasn’t enough to catch your eye, this video along with its interesting subjects, will make you covet it.

Amanda Lim