H&M launches Fall 2014 campaign starring Natasha Poly, Liu Wen and Liya Kebede

updated the 6 October 2015 à 23:51
H&M Fall 2014 campaign
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Everyone’s favourite Swedish retailer, unveils their latest Fall 2014 campaign with three leggy supermodels to boot!

Taking to the city- streets, the upcoming Fall campaign for the giant Swedish retailer, H&M, will see supermodels, Natasha Poly, Liu Wen and Liya Kebede flaunt the brand’s latest collection. Photographed by Jonas Akerlund, the leggy models sport an autumnal colour palette  of army greens, dusky grey and taupe while draped in a series of coats, fuzzy sweaters, aviator overalls, safari shirts and jumpsuits.

The mix of utilitarian elements with more slinky feminine slip ons and lace shorts essentially adds weight to the recurring masculinity-meets-femininity trend. While the look has become a prominent constant in most designer collections, that’s not to say we’re against it – in fact this tickles our fancy like no other.

And in any case, it’s true when they say H&M knows this game of fashion, from the collections to the sheer star power in their campaigns – think David Beckham.

Tarandip Kaur


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Marie France Asia, women's magazine