Korea has a brilliant idea to get people to give up their seats
Korea has indeed set its priorities right with its latest campaign that might just solve one of public transport’s biggest problems.
Korea is most renowned for its pop culture and thriving beauty scene that’s been sweeping the world by storm. But, today, we’re not here to talk about that. Instead, we’re taking a turn of events to introduce one of the country’s latest campaigns that has nothing to do with beauty, fashion or entertainment, but rather of an issue that has been the source of debate and concern that people all over the world continue to fret over.
Titled the Pink Light Campaign, pregnant women apply online to receive a wireless chip that acts as a sensor when they board a subway carriage. Trains will be equipped with pink signs that will be attached to a hand bar. Once an expectant mother has boarded the train, the sensors in their devices will activate the light of a pink sign near them, which alerts commuters that a pregnant woman is on board and that they should be giving up their seats. With the rise in incidents where pregnant women are left standing through their train rides due to oblivious passengers, we think this could be one of the greatest ideas yet regarding this issue. No more selfish riders, and no more awkward misunderstandings!
Although the Pink Light Campaign is currently only being tested in the city of Busan, we think it will definitely help the situation in other crowded cities around the world. Don’t you think so too?
Dione Chen
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